Assignment completed
Phew!
Eventually the hectic tasks of all assignments 1 had done and submitted,
it's uneasy as it consumed up a lot of my precious time,
at times, assignments are dead annoying,
it kicked out of my shopping time and high tea spirit.
But,
if I really do have a long spare time,
here I am, a trouble youth,
who always turn out to be a 'pro stalker' of lye chuin li rather than a 'research analyst'.
LOL !
Indeed,
I am smart in the field of computing; meant to be a stalker but not a hacker,
perhaps great actions came out from great experience,
that is why Lye Chuin Li must be thinking
'How she peeped my facebook profile? Weird! I have been set restriction of information for most people account.'
However,
lemme demonstrate my public relation assignment here.
Clarissa, Huay Ching Ngoh
110108911
Public relation theory
and practise Assignment 1 - Project
Topic - Write an email to
your Chief Executive Officer (CEO) outlining the establishment of a public
relations function within the organisation of The Adelaide Central Market.
CC:
Subject: Establishment
of a public relations function within The Adelaide Central Market
Establishment of a public relations
function within the organisation of The Adelaide Central Market
Dear Baxter,
I am writing on behalf as a representative employee in
the organisation of The Adelaide Central Market. We are glad to welcome you as
the new official CEO of The Adelaide Central market on 17th June 2014. First of
all, the purpose of this email letter is to resolve the dispute and crisis over
the current management upheaval, we would like to seek establishment for a
public relations function within the The Adelaide Central Market for the sake
of running an innovative and effective strategy to cool down the market's
instability and to build a stable relationship with stakeholders. This new
public relation function is not only helpful to the market organisation, but
also very beneficial for the stakeholders.
Despite the overlapping roles of
public relations and marketing, but considering the fact that public relation’s
function is an indispensable role in an organisation. The differences between
marketing department and public relation department are public relations
function have the roles of media relations, social investments, crisis
communication and issues management that marketing department do not have. The
two main roles that we need in the market organisation for public relations
function are technicians and managers. We need technicians in the market to help
us handle the media component such as press release and
news report while mangers are responsible of accountability for decision making
and policy establishment.
Technically speaking, the broad tasks of
public relation practitioners in the The Adelaide Central Market as
recommendation include:
•
communication - suggest the best advice to create a
succession planning.
•
crisis management - settle a crisis or unconsidered negative
affairs and enhance positive outcomes.
•
media relations - maintain a solid relationship between the
media and the market.
•
financial and investor relations - dealing with, interacting
information and offers financial advice to shareholders and the investors.
•
social media marketing and relations - using media online to
create and maintain relationships with clients.
In terms of beneficial aspects, the
establishment of public relation function helps in various private enterprises
such as stakeholders of the high profile Adelaide Fringe spokesperson Paul
McDermott, tenancy of The Adelaide Central market, South Australian Tourism
Commission and even Adelaide airport. The set up of public relation function
within The Adelaide Central Market is to provides the goal to blend its
projects into the market industry and ensure to meet up the best possible
outcomes. The strategies to benefit these stakeholders includes:
•
Fringe spokesperson - to work as partnership with the
Adelaide Fringe so that the media spread widely; form a closer relationship
with famous reporters and bloggers around the country through print,
television, radio and online media to attract the international audiences
towards Adelaide Fringe.
•
Tenancy in the market - Upon the succession of public
relation function project, the tenants deserve the increased of financial
benefit in their trading which may lead to reasonable rental cost increased in
The Adelaide Central Market; thereby the tenant also expect to agree the
consent of paying the share cost of the establishment of public relation
function project.
•
South Australian Tourism Commission and Adelaide airport - it
serves as aviation strategy to the Adelaide airport, a good public relation
function will enhanced chances of domestic and international airlines as The
Adelaide Central Market is a spot of famous tourism market.
As conclusion, the cost
benefit analysis showed that all options benefits exceed the costs in overall;
with the obvious future net benefits decreasing comparatively according to the
discount rate and option 2 seem to be the best suitable to used as cost of
establishment as it found to be provide the greatest return which up to
$4,791,000 for the South Australia community, but the divergence between these
options are trifling. In overall, this is the differences that our public
relations practitioner's could contribute to the organisation by provides the
responsibility to deal with the risk assumption, the possible risks that might
appear are stakeholder dissatisfaction and scheme inefficiency. So it's the
right time to utilise public relation practitioners to communicate with them in
this sector. However, I would like to say that it's our goal to look for a
positive vision and it's my pleasure to welcome our potential collaboration in
this project.
Thank you
Sincerely,
Clarissa Ngoh
This is my very first time in attempting the subject of 'Public Relation' as a minor subject,
as a Journalism student,
despite this is not our main professionalism,
but we do demand to know a handful of basic concepts and its interrelated knowledge.
Frankly speaking,
I not really interested in business or corporate stuffs,
but after this killing subject then I'll be slacken and back to my own profession track.
Uni life is always like that,
we have to accept whatever compulsory subjects that the uni authority demand us to study or the compulsory subjects that we dislike for the sake of earn an educational trophy,
perhaps it's equitable for everyone as all of us have different interest knowledge.
I'm going to smitten with all of the difficulties and hardships in my uni life to admit into a top university - University of New South Wales, for my master degree.
I wanted to enrol into that University because it's the only university in Australia which merely require one year of Master program for Journalism,
the rest university need at least 1.5 year - 2. years duration.
But the fact is the University that I wanted to enrol need CGPA 6.0 as entry requirement; which means you are require to get all distinctions in your assignments and final exams throughout your 3 years degree.
LOL! Isn't a piece of cake right?
But I believed I can do it as my result is nearly at the boundary now.
Left 2 semesters to go,
what I can do now is to try my best for the current semester and the next two semester to achieve CGPA of 6.0 as overall distinction to admit into that university.
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